My husband and I recently relaunched our small business with new products, services, and prices. While brainstorming and reconstructing, we had a vision for the future of our company. But for a small, local business, we overshot. Our new prices were unreasonable, and we needed to reevaluate. We prayerfully examined the options and adjusted our prices. After we felt direction and peace as a team, we released our new rate, apologized to our clients for originally releasing such high prices, and even refunded clients who paid the initial amount.
Creatives, let’s get real. If you want to turn your passions into profit, the day will come when you have to market yourself or your art. It’s painfully real.
As freelance artists, how do we jump from those beginning seasons with the hard work for little to no pay to success?
This is a process we have to go through, and it begins at the starting line.
This experience taught us a quick lesson. Although we knew where we wanted to be with the product, we also had to be willing to acknowledge the current state and not despise the small beginnings. Sound familiar?
Do not despise these small beginnings, for the Lord rejoices to see the work begin, to see the plumb line in Zerubbabel’s hand. Zechariah 4:10
After having this change of heart, we were willing to work for lower rates and sometimes even for free if that meant getting exposure or working alongside incredible artist and leaders. We had to reposition our hearts to lavish in the humble beginning. Still, I believe that our future holds success because that’s what happens when we collaborate with God in bringing dreams to life. But in the meantime, we must be willing to sow in the seeds even if the benefits are delayed.
If you’re in the midst of discovering the identity of your business and where it stands in a sea of noteworthy companies, don’t be afraid of the humble beginnings but enjoy it because seasons only last for so long!